Repetition and variation remain two of the most powerful design sensibilities out there. One of the key images being used in the 2024 promotion of Romeo+Juliet, plays quietly off the plus “+” sign in terms of it’s integration of image to text.

The above photo suggests a form similar to the + sign within the image through both the horizontally extended arm and a vertically formed area of negative space from between the vertices of overlapping legs below and the outstretched arms above.

Additionally, the man’s outstretched arm and his bent leg reinforce the horizontal layout of the text elements.

Rhythm is certainly alive and well. Remember, at the core of rhythm lie repetition and variation.

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