Variation (beta only)
■ The opposite of similarity. For example: three red 1″ circles and one gray 1″ circle. The gray color adds variety and interest.
■ Adds visual dynamics.
■ Keeps things interesting.
■ Repetition and Variation work hand-in-hand, and are chiefly responsible for producing rhythm.
■ How much Variation or variety becomes a significant question: a lot of Variation can produce highly energetic results but it could also lead to chaos and confusion; no variation can make things boring and predictable.
■ A non-formulaic balance between the two extremes runs the spectrum of creative possibilities and is where the main body of art and design today exists.