Repetition & Variation

Creates a pattern of similarity that moves the viewer’s eye comfortably through a composition.
It is the most logical of all the Design Principles and the easiest to implement.
Repetition can affect and magnify any of the design elements; color, value, dot, line, shape, volume, texture, space.
Too much Repetition can invite tedium. Too little can result in chaos and perhaps another form of tedium.


 The opposite of similarity. For example: three red 1 circles and one gray 1 circle. The gray color adds variety and interest.
Adds visual dynamics.
Keeps things interesting.
Repetition and Variation work hand-in-hand, and are chiefly responsible for producing rhythm.
How much Variation or variety becomes a significant question: a lot of Variation can produce highly energetic results but it could also lead to chaos and confusion; no variation can make things boring and predictable.
A non-formulaic balance between the two extremes runs the spectrum of creative possibilities and is where the main body of art and design today exists.

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