■ Creates a pattern of similarity that moves the viewer’s eye comfortably through a composition.
■ It is the most logical of all the Design Principles and the easiest to implement.
■ Repetition can affect and magnify any of the design elements; color, value, dot, line, shape, volume, texture, space.
■ Too much Repetition can invite tedium. Too little can result in chaos and perhaps another form of tedium.
■ The opposite of similarity. For example: three red 1″ circles and one gray 1″ circle. The gray color adds variety and interest.
■ Adds visual dynamics.
■ Keeps things interesting.
■ Repetition and Variation work hand-in-hand, and are chiefly responsible for producing rhythm.
■ How much Variation or variety becomes a significant question: a lot of Variation can produce highly energetic results but it could also lead to chaos and confusion; no variation can make things boring and predictable.
■ A non-formulaic balance between the two extremes runs the spectrum of creative possibilities and is where the main body of art and design today exists.