Positive/Negative & Notan

Positive/Negative Space
■ The space within and around an object (“negative”) can be as interesting as the object (“positive”) itself.
■ Negative space has shape such as the arrow inside the FedEx logo and the other spacial areas within and in-between the other letters. So, it can also display pattern.
■ Also referred to as Figure/Ground. The latter term is more applicable to compositions with more complex layering.

■ Related to the Japanese-based notion of space and pattern, dark and light, harmony and balance: Notan.









Back to: Design Principles Explained