B4 Direction by Orientation

The examples below each feature one dominant direction based on overall orientation. From left to right: Sagrada Familia staircase’s dominant spiral orientation is complemented by the subordinately radiating pattern of steps;  Tokaido with Poem (Utagawa Hiroshige, 1837; Chicago Institute of Art) horizontal direction with triangular submovements;  Oldsmobile 88 Ad has diagonal movement yet triangular orientation.  The complexity gradually increases in January 59 which has a strongly reinforced radial movement that runs in counterpoint to the vertical format and individual letterforms. The horizontal January text reinforces a subordinately horizontal direction. Continue on to the next module and dive into the exercise.



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