1.05_ Proportion: Hierarchy & Focal Point

Johannes Vermeer. The Love Letter, 1669/70. The Rijksmuseum

Hierarchy aids in the exploration of any composition. Its helps identify which areas have greater importance over others. It helps the viewer identify which areas will likely be taken in first, second and so on.

A focal point is the most active area in a composition. Some prefer calling it an entry point. Not every composition requires one, depending, of course on the nature of the composition, intention or outcome.

As seen in the Vermeer painting on the left, a focal point can lead the viewer into secondary areas of interest and thus into the heart of a story or narrative by way of creating hierarchy. (Hierarchy and focal point are also covered under the Active/Passive definition, shown elsewhere within this section.)

Below are examples of hierarchal compositions and hierarchal compositions with focal points: Six Donuts; ■ Unity & Rhythm screenshot; ■ Rose Parade 2023; ■ Flood Refugees; ■ Chairman’s Letter, 2003 PFCO Annual Report; ■ What Makes Communities Stick? 

How is the artist controlling what we see first, second and so on?

Walker Evans. Flood Refugees; 1937, Library of Congress

 

 

Videos:
Proportion 4: Hierarchy & Focal Point

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