A6 Proportion: Hierarchy & Focal Point

The automobile ad is typical of consumer advertising from the 1950’s. This one has all the cliches, including the notion: “Everything’s of equal importance”.

Exercise: Find a vintage magazine or newspaper ad with multiple focal points. Deconstruct the entire ad and reassemble it into a composition with a visual hierarchy starting from a single focal point. The composition should contain a rhythmical sequence of your choosing, based upon ideas based on the Exercises in Rhythm section.

When you’re done, post and share: Facebook, Pinterest or Instagram.

Click here to again view the definitions for Proportion.
Click below to view specific examples on Pinterest and YouTube: