A6 Proportion: Hierarchy & Focal Point

The automobile ad is typical of consumer advertising from the 1950's. This one has all the cliches, including the notion: "Everything's of equal importance". Contemporary design typifies the notion that immediacy and resonance are the holy grail.

This automobile ad is typical of consumer advertising from the 1950’s. This one has all the cliches, including the 19th/20th-century advertising notion: “Everything’s of equal importance”.

It’s your turn! Exercise in hierarchy and focal point; details: Find a vintage magazine or newspaper ad with multiple focal points. Deconstruct the entire ad and reassemble it into a composition with a visual hierarchy starting from a single focal point.

When you’re done, post and share: Facebook, Pinterest or Instagram.

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