1.06_ Proportion: Hierarchy & Focal Point


Exercise in hierarchy and focal point: Find a vintage 1950’s-era automobile magazine ad with multiple focal points. Many automobile advertisers of this era wanted to make sure that no detail was lost upon the gentle reader. The narrative was all-encompassing. They were like short stories but all on one page. It was the reader’s responsibility to sort out the details.

Details: Deconstruct the entire ad and reassemble it into a composition with a visual hierarchy starting from a single focal point. This can be done either digitally or using traditional media such as copiers, scissors and glue, then making a copy of the final results. (To research actual hard copies, libraries with a decent periodicals archive can be a good resource, especially 1950’s issues of Life magazine.)

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