A1 Proportion: Balance, Contrast & Weight

Proportion is all about the amounts used of anything. Balance is all about achieving an equilibrium. Three factors control balance: size, value (or color), and location. Some might add a fourth: shape, since some shapes are more
attention-grabbing than others. Contrast is the most dynamic expression of proportion. Visual weight refers to the lightness or heaviness of an item as well as the item’s hierarchal or relative importance within a composition.

Below are some examples of balanced contrasts found on Pinterest. Click through each image to read the relevant commentary. Check the Pinterest board on Proportion and find even more examples. Continue on to the next module and dive into the exercise.

Click here to again view the definitions for Proportion.
Click below to view specific examples on Pinterest and YouTube: